The last few years have seen the emergence of different initiatives designed to promote the biodiversification of agroecosystems as a counterpoint to the global expansion of homogenized industrial agriculture. In Brazil, two food procurement programs demonstrate the potential to promote discussions related to this agroecological transition: the National School Meal Program (Programa Nacional de Alimentação Escolar, PNAE) and the Food Procurement Program (Programa de Aquisição de Alimentos, PAA). The objectives of this paper are to analyze: (a) how these procurement programs currently integrate agrobiodiversity (crops and cropping systems) according to the local context; (b) the main challenges that key stakeholders perceive for the adoption of biodiverse systems; and (c) the extent to which the key stakeholders involved in these programs associate agrobiodiversity with the provision of ecosystem services. We carried out this research in 2017 in two contrasting municipalities in the eastern part of the Brazilian Amazon, Paragominas and Irituia. Our research shows that these programs have included up to 42 species in Irituia and 32 species in Paragominas. Perennial crop species are the most common type of culture in Irituia (up to 50%), while vegetables are the most common in Paragominas (up to 47%). Although in both municipalities stakeholders identify a large number of ecosystem services (up to 17), services mentioned in Irituia were more closely related to agrobiodiversity. Stakeholders indirectly associated with the programs have a broader view of ecosystem services. We conclude that these procurement programs can be useful tools to promote the biodiversification of local production systems, but their potential may depend on involving institutions not directly associated with their administration. Additionally, despite the observed differences in production context, providing more ecosystem services appears to be a compelling motivation for promoting changes in agroecosystems.