Despite the precarious and marginal socio-political position of the Amazigh languages, an explosion of hybrid – in form and content – cultural expressions has been occurred in recent years. Now more than ever, these languages function as a central source for constructing and reconstructing the Amazigh group identity, a process in which literacy and electronic media play a significant role. One of the most far-reaching and all encompassing media is the Internet. It allows individuals and groups to create new discourses and contexts: digital interactions. Therefore, this article examine how identity is (re)constructed in digital interactions on Amazigh websites, and more precisely Dutch-based Amazigh websites since they are most advanced and regularly updated. Moreover, these websites show a high level of creativity, related to the large presence of Amazigh people in the Netherlands who show a keen interest in the preservation and promotion of their cultural tradition and identity.