@incollection{gaudilliere:hal-03707536, TITLE = {{Introduction}}, AUTHOR = {Gaudilli{\`e}re, Jean-Paul and Thoms, U}, URL = {https://cnrs.hal.science/hal-03707536}, BOOKTITLE = {{The Development of Scientific Marketing in the Twentieth Century}}, EDITOR = {J.-P. Gaudilli{\`e}re and U. Thoms}, PUBLISHER = {{Pickering \& Chatto}}, PAGES = {1-14}, YEAR = {2015}, HAL_ID = {hal-03707536}, HAL_VERSION = {v1}, }