@incollection{gaudilliere:hal-03707690, TITLE = {{Marketing Loops: Clinical Research, Consumption of Antidepressants and the Reorganization of Promotion at Geigy in the 1960s and 1970s}}, AUTHOR = {Gaudilli{\`e}re, Jean-Paul}, URL = {https://cnrs.hal.science/hal-03707690}, BOOKTITLE = {{The Development of Scientific Marketing in the Twentieth Century}}, EDITOR = {J.-P. Gaudilli{\`e}re and U. Thoms}, PUBLISHER = {{Pickering \& Chatto}}, PAGES = {167-189}, YEAR = {2015}, HAL_ID = {hal-03707690}, HAL_VERSION = {v1}, }