Duality between online and offline shopping in the age of Covid-19 What future for e-commerce in Algeria?
Abstract
The main objective of this paper is to explain this major turning point in world trade, particularly in a context of the Covid-19 health crisis and confinement. In this study, we rely on the theory of uncertainty to justify consumer choices, and we look at the situation of e-commerce in Algeria. The obtained results predict a more intensive digital revolution, which requires an adaptation to this possible trend, especially for developing countries that are lagging far behind in popularizing the use of ICTs.
Fichier principal
Duality between online and offline shopping in the age of Covid-19.pdf (1.16 Mo)
Télécharger le fichier
Origin : Publisher files allowed on an open archive