Plant cell cortical microtubules are located beneath the plasma membrane and direct the location of cellulose synthases during interphase, influencing cell morphology. Microtubule-associated proteins (MAPs) regulate these microtubules in response to growth and environmental stimuli. This review focuses on recent advances in understanding microtubule nucleation mechanisms in plants and the spatiotemporal regulation of cortical arrays via phytohormone signaling. Emphasis is placed on the conserved nature of the gamma-tubulin ring complex (γTuRC) and plant-specific components. The discussion includes the role of the Augmin complex and the distinct function of the Msd1-Wdr8 complex in plants. We also explore the effects of hormone signaling, particularly brassinosteroids, on the microtubule regulatory apparatus. The interplay between hormone signaling pathways and microtubule dynamics, including phosphorylation events and post-translational modifications, is also addressed. Finally, the impact of environmental signals and the role of protein post-translational modifications in regulating microtubule organization are suggested for future research.