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Article Dans Une Revue e-Review of Tourism Research Année : 2012

Selling Tourism Products through the Opaque Channels

Résumé

This paper analyses the properties of the advanced Opaque booking systems used by online travel agencies in conjunction with their traditional transparent booking system. In section 2 an updated literature review is presented. This review underlines the interest and the specificities of Opaque goods in the Tourism Industry. It also characterises properties of the Name-Your-Own-Price channel introduced by Priceline and the Opaque channel developed by Hotwire. Then, in section 3, the possibility of joint-implementation of more than one opaque booking system by an online intermediary is discussed. Finally, in section 4, intuitions and preliminary results are presented.
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Dates et versions

halshs-01219441 , version 1 (22-10-2015)

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  • HAL Id : halshs-01219441 , version 1

Citer

Malgorzata Ogonowska. Selling Tourism Products through the Opaque Channels. e-Review of Tourism Research , 2012, 10 (3). ⟨halshs-01219441⟩
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