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Article Dans Une Revue Economic Modelling Année : 2018

Convenience pricing in online retailing: Evidence from Amazon.com

Résumé

To expedite payments, firms use convenience pricing strategies. A price is considered convenient if it can be paid with few coins. Convenient prices are well understood in offline retailing, but not online. This article fills the gap, examining an original panel dataset more than 2.5 million observations of book prices from Amazon.com. We provide empirical evidence supporting two claims. First in a static setup, more convenient prices are more likely to be set. Second in a dynamic setup, more convenient prices are more rigid. Emphasizing the role of convenience, this work sheds new light on price setting in online retailing.
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Dates et versions

halshs-01683838 , version 1 (14-01-2018)

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Régis Chenavaz, Joeffrey Drouard, Octavio R. Escobar, Bruno Karoubi. Convenience pricing in online retailing: Evidence from Amazon.com. Economic Modelling, 2018, 70, pp.127-139. ⟨10.1016/j.econmod.2017.10.016⟩. ⟨halshs-01683838⟩
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