In this article, we investigate the coherent A 1 g phonon mode in bismuth crystal using transient reflectivity measurements, focusing on two distinct crystallographic orientations: one with the principal axis ((1 1 1)-direction in the trigonal cell representation) perpendicular to the sample surface, and the other with the principal axis parallel to the surface. Our results demonstrate significant variations in the amplitude, frequency, and lifetime of the coherent phonon mode between these two orientations, even when identical pumping and probing conditions are applied. We attribute these differences to the anisotropy of the electron effective mass, which influences electron mobility and, in turn, affects the phonon dynamics in bismuth.